About

Nestled in the heart of Essex, just a stone’s throw from London, lived a dreamer with a simple yet audacious goal, a goal born from personal frustration. Tired of sunglasses that pinched and clamped, I yearned for a life beyond the confines of a 9-5 grind and a product that was actually comfortable to wear. That dreamer was me, and my dream was Rego London, a name that embodies [meaning of Rego] and a vision to disrupt the status quo.

Starting a sunglasses business with no advertising budget and limited knowledge was like jumping into the deep end without knowing how to swim. But I believed in myself and my mission. I remember countless nights spent researching, designing, fuelled by nothing but strong coffee and determination.

My goal? To offer you sunglasses that are not only affordable but also stylish, durable, and crafted with care. But most importantly, they had to be comfortable. As someone who can’t stand that pinching feeling or the headache from a too-tight fit, I knew comfort had to be paramount. I think paying £75 for essentially plastic is madness, especially when they don’t even feel good on your face. You are paying for a brand name only. I want to offer great sunglasses for great prices. So if you loose them or break them, It won’t hurt your pocket so much.

Rego London is taking on the giants of the sunglasses world, armed with nothing but quality shades designed for all-day comfort. We might not have huge marketing campaigns, but we are sure that our sunglasses, designed to feel as good as they look, will win your heart.

Experience the Rego London difference – sunglasses designed for all-day comfort, without sacrificing style or breaking the bank. Take a look at the Rego London collection and discover your perfect pair. Together, we can change the way we think about sunglasses – it’s time for quality, affordability, and ultimate comfort to take centre stage. Rego London is here for you.

Best wishes, TT