About

Nestled in the heart of Essex, just a short distance from London, lived a dreamer with a vision—a vision born out of personal frustration and a desire for change. Tired of sunglasses that pinched, clamped, and caused discomfort, I longed for a life beyond the monotony of a 9-to-5 routine and a product that truly felt good to wear. That dreamer was me, and that vision became Rego London—a name that embodies [meaning of Rego] and a mission to challenge the status quo.

Starting a sunglasses business with no advertising budget and limited industry knowledge felt like diving into the deep end without knowing how to swim. But I was driven by an unwavering belief in my mission and a passion to create something that won’t be causes you pain, something better. Countless nights were spent researching, designing, and refining, fuelled by strong coffee and sheer determination.

My goal was simple yet ambitious: to create sunglasses that were not only affordable but also stylish, durable, and crafted with care. Above all, they had to be comfortable. As someone who knows the frustration of pinching frames and headaches from ill-fitting designs, I made comfort my top priority. I’ve always believed that paying £75 for a piece of plastic is absurd, especially when it doesn’t even feel good on your face. You’re often just paying for a brand name. I wanted to change that. Rego London is about offering high-quality sunglasses at great prices—so if you lose or break them, it won’t leave a dent in your wallet.

Rego London is taking on the giants of the sunglasses industry, armed with a commitment to quality and a focus on all-day comfort. We may not have flashy marketing campaigns or celebrity endorsements, but we’re confident that our sunglasses—designed to feel as good as they look—will speak for themselves.

Experience the Rego London difference: sunglasses that combine style, affordability, and unparalleled comfort. Explore our collection and find your perfect pair. Together, we can redefine what sunglasses should be—putting quality, affordability, and comfort at the forefront. Rego London is here for you, one comfortable pair at a time.

Best wishes, TT owner of Rego London